Win My Sexy Thang
Every once in awhile I come across a product that has been so badly managed from start to finish that you just have to buy it. My wife and I were on a walk and decided to stop by a local “Family Dollar” store for a small gift for a kids birthday party. I was about to check out when Jennifer starts laughing. She had her back to me and was obviously having an entertaining time with she had in her hands. “What’s so funny?” I asked. The first thing I noticed as she turned toward me was a hideous purple box with neon pink and yellowish green stripes on it. “Yikes” I thought as the box lettering jumped out at me in Yellow “Sexy Thang”.
Top flap of Sexy Thang Body Spray Product Display Box
Snickering it out Jenn whispered “If you like Baby Phat Goddess” You’ll love our SEXY THANGGGGGGGGGGGG” followed by more giggling. Turning the box toward me I got the full effect of the display. Let me tell you… Nothing screams my house is on wheels like this color combination.
Front Panel of Sexy Thang Body Spray Product Display Box
Thinking it couldn’t get any worse I turned to the back of the box…
Back Panel of Sexy Thang Body Spray Product Display Box
I don’t know about most people but the words “linger”, “musks”, and “exotic woods”, combined with “floral scents” sounds like what you get when a hound dog has been eating his fiber enriched food after running through the flower beds, then decides to pass gas. A definite lingering scent occurs.
Turning the box around to the front I noticed the original corner pricing was ripped off, with the subsequent $5 sticker pasted on it, with the additional reduced price of $3. To give the scent its due, I did not try it out. Call me chicken but anything packaged like this with nebulous claims to linger scares me. Especially one that is emulating a “Baby Phat Goddess”. All kinds of images are espoused with that name alone. A tiny cherubic, fat rolled, demigod heir to a famous plumbing brand mogul comes to mind. Ok, so Pfister isn’t a Ph, but you get the idea.
Here’s the deal!
Create a better marketing plan for this product, or just make fun of it. The best marketing package submitter will get this awesomely awful example of marketing for their very own. Feel free to include video, jingles, ads, whatever strikes your fancy. Anything at this point would be better than what it has going on with it currently.
Just to additionally clarify. This rant is not about the scent, but the marketing.
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Mike
Mike, as much as I enjoyed your “rant” I think I’ll decline to play the game. However, here’s a real tip, ladies. A very expensive government study revealed that what are REALLY drawn to is a lady who smells like a combination of freshly-made doughnuts and pumpkin pie! Great-granny knew her man when she dabbed a little vanilla behind her ears.
As much as I would like to win this, I think that just admitting that alone, is enough humiliation for one day. Linda is right about food based scents. As a perfume hound, I have found that Hanae Mori (Hannah More Ray) is the Cadillac of the food based scents. However, I have a lot more fun with Vanilla. As my last boyfriend would often say, “Vanilla has been very good to me.”